02650cam a2200313Ii 45000010014000000080041000140200034000550200034000890200034001230200033001570200030001900200031002200240032002510350020002830500021003030820020003242450135003442640044004793000039005235040071005625051434006336500039020676500029021066500034021357000021021697000025021907760035022158560086022509780203409800180706s1991    enk     ob    001 0 eng d  a9780203409800q(e-book : PDF)  a9781134938209q(e-book: Mobi)  a9781134938247q(e-book: ePub)  a9781134938254q(e-book: PDF)  z9781138134867q(hardback)  z9780415054058q(paperback)7 a10.4324/9780203409800 2doi  a(OCoLC)50710279 4aP91.3b.H35 199104a302.23072bH23602aA handbook of qualitative methodologies for mass communication research /cedited by Klaus Bruhn Jensen and Nicholas W. Jankowski. 1aLondon ;aNew York :bRoutledge,c1991.  a1 online resource (xiv, 272 pages)  aIncludes bibliographical references (pages [232]-259) and indexes.00tchapter Introduction: the qualitative turn /rKlaus Bruhn Jensen -- tchapter Part I History -- tchapter 1 Humanistic scholarship as qualitative science: contributions to mass communication research /rKlaus Bruhn Jensen -- tchapter 2 The qualitative tradition in social science inquiry: contributions to mass communication research /rNicholas W. Jankowski -- tchapter Part II Systematics -- tchapter 3 Media institutions Qualitative methods in the study of news /rGaye Tuchman -- tchapter 4 Media institutions The creation of television drama /rHorace M. Newcomb -- tchapter 5 Media contents The Interdisciplinary study of news as discourse /rTeun A. van Dijk -- tchapter 6 Media contents Textual analysis of fictional media content /rPeter Larsen -- tchapter 7 Media audiences Reception analysis: mass communication as the social production of meaning /rKlaus Bruhn Jensen -- tchapter 8 Media audiences Communication and context: ethnographic perspectives on the media audience /rDavid Morley -- tchapter 9 Media contexts Qualitative research and community media /rNicholas W. Jankowski -- tchapter 10 Media contexts Historical approaches to communication studies /rMichael Schudson -- tpart Part III Pragmatics -- tchapter 11 Theory development Studying events in their natural settings /rKurt Lang -- tchapter 12 Social contexts and uses of research Media, education, and communities /rMichael Green. 0aMass mediaxResearchxMethodology. 0aHumanitiesxMethodology. 0aSocial sciencesxMethodology.1 aJankowski, Nick.1 aJensen, Klaus Bruhn.08iPrint version: z978113813486740uhttps://www.routledgehandbooks.com/doi/10.4324/9780203409800zClick here to view.