Measures of Prejudice

Authored by: Michael A. Olson

Handbook of Prejudice, Stereotyping, and Discrimination

Print publication date:  February  2009
Online publication date:  February  2009

Print ISBN: 9780805859522
eBook ISBN: 9781841697772
Adobe ISBN: 9781136642708

10.4324/9781841697772.ch18

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Abstract

Are you prejudiced? It is a simple question, but its many potential answers highlight the complexities underlying how prejudice is conceptualized and assessed. What do we mean by prejudice? Does being opposed to affirmative action mean I am prejudiced? Can I be prejudiced and be unaware of it? These are some of the many ambiguities inherent in conceptualizing, and hence, measuring prejudice, that must be addressed before posing some form of the “Are you prejudiced?” question.

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