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Handbook of Media Management and Economics

Edited by: Alan B. Albarran , Sylvia M. Chan-Olmsted , Michael O. Wirth

Print publication date:  July  2005
Online publication date:  April  2006

Print ISBN: 9780805850031
eBook ISBN: 9781410615589
Adobe ISBN: 9781135611682

 Cite  Marc Record

Book description

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.

The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Table of contents

Prelims Download PDF
Chapter  1:  Historical Trends and Patterns in Media Management Research Download PDF
Chapter  2:  Historical Trends and Patterns in Media Economics Download PDF
Chapter  3:  Theoretical Approaches in Media Management Research Download PDF
Chapter  4:  Paradigms and Analytical Frameworks in Modern Economics and Media Economics Download PDF
Chapter  5:  Regulatory and Political Influences on Media Management and Economics Download PDF
Chapter  6:  Issues in Human Relations Management Download PDF
Chapter  7:  Issues in Financial Management Download PDF
Chapter  8:  Issues in Strategic Management Download PDF
Chapter  9:  Issues in Media Product Management Download PDF
Chapter  10:  Issues in Transnational Media Management Download PDF
Chapter  11:  Issues in Marketing and Branding Download PDF
Chapter  12:  Issues in Media Management and Technology Download PDF
Chapter  13:  Issues in Media Management and the Public Interest Download PDF
Chapter  14:  Industry-Specific Management Issues Download PDF
Chapter  15:  Issues in Market Structure Download PDF
Chapter  16:  Media Competition and Levels of Analysis Download PDF
Chapter  17:  The Economics of Media Consolidation Download PDF
Chapter  18:  The Economics of Media Programming Download PDF
Chapter  19:  Issues in Network/Distribution Economics Download PDF
Chapter  20:  Issues in Media Convergence Download PDF
Chapter  21:  Issues in Media Globalization Download PDF
Chapter  22:  Issues in Political Economy Download PDF
Chapter  23:  Quantitative Methods in Media Management and Economics Download PDF
Chapter  24:  Methodological Approaches in Media Management and Media Economics Research Download PDF
Chapter  25:  Qualitative Research in Media Management and Economics Download PDF
Chapter  26:  Media Finance and Valuation Download PDF
Chapter  27:  Audience Research and Analysis Download PDF
Chapter  28:  Directions for Media Management Research in the 21st Century Download PDF
Chapter  29:  Future Directions for Media Economics Research Download PDF
Chapter  30:  Global Media Management and Economics Download PDF
Authot_Index Download PDF
Subject_Index Download PDF
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