Perception and the Newspaper Page: A Critical Analysis

Authored by: Ken Smith

Handbook of Visual Communication

Print publication date:  November  2004
Online publication date:  December  2004

Print ISBN: 9780805841787
eBook ISBN: 9781410611581
Adobe ISBN: 9781135636531

10.4324/9781410611581.ch5

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Abstract

Throughout much of the history of newspapers, design had little to do with perception and was based primarily on two factors. The first was the technical constraints imposed by the methods of printing. The second was the nature of news. The philosophy of “getting it first and getting it right” (Utt & Pasternack, 1984, p. 15) affected the look of newspaper pages because design had to accommodate tight deadlines.

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