Eye Tracking Methodology and the Internet

Authored by: Sheree Josephson

Handbook of Visual Communication

Print publication date:  November  2004
Online publication date:  December  2004

Print ISBN: 9780805841787
eBook ISBN: 9781410611581
Adobe ISBN: 9781135636531

10.4324/9781410611581.ch4

 Download Chapter

 

Abstract

The analogy between the eye and a camera is a false one. For the visual system, there is no fixed retinal image like a photograph. Instead, the image on the retina is in constant motion as the eyes continuously and automatically dart about gathering information in a world that is also in constant motion. The image that we perceive is a mental image, a stable configuration created by the brain.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.