Eye Tracking Methodology and the Internet

Authored by: Sheree Josephson

Handbook of Visual Communication

Print publication date:  November  2004
Online publication date:  December  2004

Print ISBN: 9780805841787
eBook ISBN: 9781410611581
Adobe ISBN: 9781135636531


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The analogy between the eye and a camera is a false one. For the visual system, there is no fixed retinal image like a photograph. Instead, the image on the retina is in constant motion as the eyes continuously and automatically dart about gathering information in a world that is also in constant motion. The image that we perceive is a mental image, a stable configuration created by the brain.

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