A Cultural Analysis of the Unisys “Monitor Head” Television Commercial

Authored by: Victoria O’Donnell

Handbook of Visual Communication

Print publication date:  November  2004
Online publication date:  December  2004

Print ISBN: 9780805841787
eBook ISBN: 9781410611581
Adobe ISBN: 9781135636531

10.4324/9781410611581.ch33

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Abstract

Television commercials are a mainstay of network and cable television because television production and distribution is a business that is sustained by advertising with the purpose of delivering viewers to advertisers and advertisers to viewers. Name-brand recognition is one of the primary goals of advertising, thus many commercials will have somewhat irrelevant content, but emphasis on the brand name is nearly always a major part of the commercial. Viewers may find television commercials annoying interruptions, use them to take breaks, or perhaps enjoy their slick content and production techniques. Because computers and the Internet have become cultural mainstays in our lives, television commercials that advertise these products and services have become more commonplace.

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