Visual Semiotics Theory

Authored by: Sandra Moriarty

Handbook of Visual Communication

Print publication date:  November  2004
Online publication date:  December  2004

Print ISBN: 9780805841787
eBook ISBN: 9781410611581
Adobe ISBN: 9781135636531


 Download Chapter



In the movie 13 Days, a chronicle of the Cuban missile crisis, there is a scene in which Bob McNamara tries to explain to an admiral, who is in the process of escalating the military response, why his orders are wrong-headed. McNamara says that military options are a language and the Kennedy administration is trying to teach the Russians a new language. He was referring to military actions as the communication of subtle diplomatic messages, rather than as a series of predictable military escalations. In other words, a bombing raid is a message with a number of meanings, just as the absence of a bombing raid is another type of message.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.