A Visual Rhetorical Study of a Virtual University’s Promotional Efforts

Authored by: Keith Kenney

Handbook of Visual Communication

Print publication date:  November  2004
Online publication date:  December  2004

Print ISBN: 9780805841787
eBook ISBN: 9781410611581
Adobe ISBN: 9781135636531


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In the theory chapter, Sonja Foss generally defined visual rhetoric as the study of the use of visual symbols to influence and manage meanings. This chapter explains how visuals can be analyzed as rhetorical phenomenon (rather than as aesthetic ones).

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