Abstract

The discussions put forward in the different chapters of this volume make it clear how Western/Euro-American ideas and ideologies saturate the theories of communication that have long been hailed as the principle ones of the discipline. The field of corporate communication is no different. Corporate communication theories (especially those that are deemed ‘seminal’) mainly originate and speak from Western/Euro-, particularly American perspectives. As Watson and L’Etang (2008, 328) state: ‘scholars have always tended to assume that [corporate communication was] invented by Americans and then exported elsewhere’.