Rethinking African strategic communication

Towards a new violence

Authored by: Colin Chasi

Routledge Handbook of African Media and Communication Studies

Print publication date:  February  2021
Online publication date:  February  2021

Print ISBN: 9781138574779
eBook ISBN: 9781351273206
Adobe ISBN:


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With just over a billion people and significant growth prospects, Africa is an exciting frontier for those interested in investing in emerging markets. However, beyond narrow claims that Africans value harmony and therefore also reconciliation – even in business – little is known about what an African strategic approach entails. This chapter asks: If strategic communication cannot be separated from violence and warfare, what are the implications for African strategic practice?

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