Constructing the ‘Muslim woman’ in advertising

Authored by: Kayla Renée Wheeler

The Routledge Handbook of Islam and Gender

Print publication date:  November  2020
Online publication date:  November  2020

Print ISBN: 9780815367772
eBook ISBN: 9781351256568
Adobe ISBN:

10.4324/9781351256568-28

 Download Chapter

 

Abstract

This chapter investigates how fashion advertisements produced by Muslim-owned companies help construct the standard image of the ‘the Muslim woman.’ It argues that these advertisements often construct racialized hierarchies of Muslim women that privilege thin light-skinned non-Black women. These advertisements both create and maintain racialized and gendered hierarchies and show the limits of relying on fashion to provide new identities for marginalized people.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.