At The Crossroads of Hobby, Community Work and Media Business

Nordic and Russian hyperlocal practitioners

Authored by: Jaana Hujanen , Olga Dovbysh , Carina Tenor , Mikko Grönlund , Katja Lehtisaari , Carl-Gustav Lindén

The Routledge Companion to Local Media and Journalism

Print publication date:  April  2020
Online publication date:  April  2020

Print ISBN: 9780815375364
eBook ISBN: 9781351239943
Adobe ISBN:


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The aims, functions and work practices of hyperlocal start-ups and citizen- or community-initiated information sharing vary. We know little about how hyperlocal practitioners’ perceptions of their roles are constructed as a part of wider media ecosystems. This article examines how Nordic and Russian hyperlocal practitioners define their roles, focusing on the possibilities and limits provided by the media ecosystems and models (Dobek-Ostrowska, Glowacki, Jakubowicz and Süközd, 2010 ; Hallin and Mancini, 2004 ). sOf interest are the notions of authorship, local content, community engagement and political participation. The datasets allow for comparison between democratic and non-democratic countries. The data include surveys and in-depth interviews with hyperlocal practitioners and are analysed using statistical and qualitative methods. The perceived roles vary and yet are intertwined, including those of hobbyists, community activists, civic leaders and media entrepreneurs. The specificities of a country’s media model and media ecosystem at least to some extent explain the differences.

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