Mediated Messages and Synchronized Brains

Authored by: Ralf Schmälzle , Clare Grall

The Handbook of Communication Science and Biology

Print publication date:  May  2020
Online publication date:  May  2020

Print ISBN: 9780815376712
eBook ISBN: 9781351235587
Adobe ISBN:

10.4324/9781351235587-11

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Abstract

When a mediated message is processed by different recipients, it prompts similar responses in separate brains. These hidden, but collectively shared brain responses can be exposed by computing cross-recipient correlations of brain activity time series, called inter-subject correlation (ISC) analysis. This chapter provides an overview of this approach, reviews its findings to date, and discusses why it is highly relevant for communication science.

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