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Handbook of Research Methods in Consumer Psychology

Edited by: Frank R. Kardes , Paul M. Herr , Norbert Schwarz

Print publication date:  April  2019
Online publication date:  April  2019

Print ISBN: 9780815352938
eBook ISBN: 9781351137713
Adobe ISBN:

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Book description

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions.

Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research.

The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Table of contents

Prelims Download PDF
Chapter  1:  Experimental Research Methods in Consumer Psychology Download PDF
Chapter  2:  Surveys, Experiments, and the Psychology of Self-Report Download PDF
Chapter  3:  Beyond the Lab Download PDF
Chapter  4:  Qualitative Research for Consumer Psychology  Download PDF
Chapter  5:  Developing Measures of Latent Constructs Download PDF
Chapter  6:  Theory and Method in Consumer Information Processing Download PDF
Chapter  7:  Response Latency Methodology in Consumer Psychology Download PDF
Chapter  8:  The Implicit Association Test Download PDF
Chapter  9:  Tools and Methods for Measuring Implicit Consumer Cognition Download PDF
Chapter  10:  Measurement and Use of Indirect Measures of Valence in Choice Download PDF
Chapter  11:  Methods of Public Influence Download PDF
Chapter  12:  Contemporary Methods in Consumer Goal Pursuit and Emotion Research Download PDF
Chapter  13:  Forecasting and Prediction Download PDF
Chapter  14:  Understanding Daily Life with Ecological Momentary Assessment  Download PDF
Chapter  15:  Eye Tracking Methodology for Research in Consumer Psychology Download PDF
Chapter  16:  Neuroscientific Methods and Tools in Consumer Research Download PDF
Chapter  17:  Common Concerns with MTurk as a Participant Pool Download PDF
Chapter  18:  Mechanical Turk in Consumer Research Download PDF
Chapter  19:  Digital and Social Media Research Download PDF
Chapter  20:  Mediation Analysis in Consumer Psychology Download PDF
Chapter  21:  Text Analysis in Consumer Research Download PDF
Chapter  22:  Meta-Analysis Download PDF
Chapter  23:  Integrating Effects and Theory in Research and Application Download PDF
Chapter  24:  The Validity Network Schema Download PDF
Chapter  25:  Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story Download PDF
Chapter  26:  Designing and Interpreting Replication Studies in Psychological Research Download PDF
Index Download PDF
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