Radio

Authored by: Inés Cornejo Portugal

The Routledge Handbook to the Culture and Media of the Americas

Print publication date:  March  2020
Online publication date:  March  2020

Print ISBN: 9781138479821
eBook ISBN: 9781351064705
Adobe ISBN:

10.4324/9781351064705-40

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Abstract

It was said that “sooner or later, your radio will be a Philips” and that it presents “the latest news broadcast” and is “the way to communicate instantaneously.” Likewise, that the dial has “the widest reach” and that “radio is closer to the people.” And for sports fans, “wherever sports are played, Ovación is there.” These and other slogans show the strategies broadcast companies used to interpolate and compete for radio listeners throughout the Americas. Owners felt that listeners would be attracted to an array of formats and programs, wide coverage, expressive nuances and creative storytelling.

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