Transmedia Comics

Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing

Authored by: William Proctor

The Routledge Companion to Transmedia Studies

Print publication date:  October  2018
Online publication date:  October  2018

Print ISBN: 9781138483439
eBook ISBN: 9781351054904
Adobe ISBN:


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From its inception, the comic book medium entered into an intensive dialogic relationship with other new media of the day, including radio, newspapers, television, and film, as well as the kinds of merchandising phenomena usually equated with media conglomeration and convergence in the contemporary moment. This chapter will explore the shifting transmedia economies of franchised licensing as it relates to comic books, specifically the way in which film and television properties have been extended and franchised. To achieve this, I include case studies centred on licensed comics—mainly, Disney, Star Trek, and Star Wars.

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