A Management Approach to Transmedia Enterprises

Authored by: Ulrike Rohn , Indrek Ibrus

The Routledge Companion to Transmedia Studies

Print publication date:  October  2018
Online publication date:  October  2018

Print ISBN: 9781138483439
eBook ISBN: 9781351054904
Adobe ISBN:


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This chapter points to the need to augment the broadly humanities based perspective on transmediality with the business and management studies perspectives on transmediality for tackling the growing complexity of the transmedia phenomenon. The chapter introduces the most important notions, aspects and dimensions of managing transmedia storytelling/world-building efforts. It distinguishes different levels of analysis: product level, firm level, as well as industry and society level.

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