Transmedia Religion

From Representations to Propaganda Strategy

Authored by: Marie-Eve Carignan

The Routledge Companion to Transmedia Studies

Print publication date:  October  2018
Online publication date:  October  2018

Print ISBN: 9781138483439
eBook ISBN: 9781351054904
Adobe ISBN:


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This chapter summarizes the relationship between transmediality and religion. Starting from the first transmediated manifestations of religious phenomenon, I observe how the emergence of mass media and new digital technologies influenced the development of transmedia strategies by religious organizations. To demonstrate this evolution, the chapter takes a more specific look at the comprehensive transmedia propaganda strategies put in place by the Islamic State for taking advantage of the synergistic functions of various media platforms, raising important questions about the role of mass media in these strategies.

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