Transmedia Developer

Success at Multiplatform Narrative Requires a Journey to the Heart of Story

Authored by: Jeff Gomez

The Routledge Companion to Transmedia Studies

Print publication date:  October  2018
Online publication date:  October  2018

Print ISBN: 9781138483439
eBook ISBN: 9781351054904
Adobe ISBN:

10.4324/9781351054904-23

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Abstract

This chapter examines the New York production company Starlight Runner Entertainment’s evolution from experimental transmedia storytellers to professional transmedia developers, focusing on the critical case study of their experience with the Walt Disney Company’s Pirates of the Caribbean. It reveals aspects of the company’s proprietary process that are rarely described, but have proven to be highly effective over the years. They are the tools that any developer must comprehend and employ during the earliest possible phases of the transmedia production.

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