Hanging Out at Home as a Lifestyle

YouTube Home Tour Vlogs in East Asia

Authored by: Crystal Abidin

The Routledge Companion to Media and Class

Print publication date:  December  2019
Online publication date:  November  2019

Print ISBN: 9781138493612
eBook ISBN: 9781351027342
Adobe ISBN:


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The locus of the home is one of the earliest and most common settings and backdrops in YouTube vlogs. In the decade since YouTube creators and Influencers have flourished in the industry, new strategies, mechanisms, and vocabularies of self-presentation have emerged across various social media, resulting in the emblem of the home emerging as a topic, genre, and setting in YouTube vlogs. Several studies have studied the proliferation of various genres of vlogs on YouTube—generally surveying how the medium is used for diary-keeping, sharing one’s identity, or constructing one’s self[ie]—but very few focus on the spatiality of the home as a locale and topic of content production. Building on three key studies that have focused their attention on home tour vlogs on YouTube from primarily Anglo- and Euro-centric samples, this chapter is an exploratory study of home tour vlog genres that are proliferate in East Asia, focusing especially on two genres: “slow living at home” and “home cafés.”

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