The Emergence and Ethics of Child-Created Content as Media Industries

Authored by: Benjamin Burroughs , Gavin Feller

The Routledge Companion to Digital Media and Children

Print publication date:  October  2020
Online publication date:  October  2020

Print ISBN: 9781138544345
eBook ISBN: 9781351004107
Adobe ISBN:


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The profitability of content created for and by children on social media platforms such as YouTube has sparked an entire sector of content catering to young children. The research looks at the cultivation of child ‘influencers’ as a part of the emergent digital media landscape and children’s media industries. Child-created content is also the site for discursively codifying particular articulations of concepts such as family to reinforce purchasing and marketing norms within these sites.

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