Children’s Enrolment in Online Consumer Culture

Authored by: Ylva Ågren

The Routledge Companion to Digital Media and Children

Print publication date:  October  2020
Online publication date:  October  2020

Print ISBN: 9781138544345
eBook ISBN: 9781351004107
Adobe ISBN:


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Commercial culture intertwines intimately with children’s digital media practices. Drawing upon ethnographic fieldwork investigating children’s everyday media practices, this chapter explores children’s enrolment in digital consumer culture, examining children’s knowledge about media consumption. The analyses reveal how children use the principles and rules that characterise different online activities as a resource to demonstrate their position in relation to other children and to construct and reconstruct identities. The examples highlight how consumption is not separate from a child’s world but is a part of how society and its norms and values work.

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