Pre-Confederation Canadian marketing history

Authored by: Leighann C. Neilson , Delphin A. Muise

The Routledge Companion to Marketing History

Print publication date:  January  2016
Online publication date:  January  2016

Print ISBN: 9780415714181
eBook ISBN: 9781315882857
Adobe ISBN: 9781134688685

10.4324/9781315882857.ch18

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Abstract

In 2017 the Dominion of Canada will celebrate its 150th birthday. While Canada is still a relatively young country by world standards, trade by Europeans within the geographic areas now encompassed by Canada dates back to at least the 1500s. Many good and popular economic histories of Canada over this time period exist (e.g. Bliss, 1987; Norrie and Owram, 1991); however, these have been written primarily by historians and/or economists and therefore tend not to focus on matters of interest to marketing historians. Partly due to the nature of extant historical records and partly because the researchers have come from disciplines other than marketing, factors such as the marketing mix, marketing strategy and the marketing system tend not to be discussed in detail. 1

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