EU competition law and the practice of marketing

Authored by: Andrew D. Pressey

The Routledge Companion to Marketing History

Print publication date:  January  2016
Online publication date:  January  2016

Print ISBN: 9780415714181
eBook ISBN: 9781315882857
Adobe ISBN: 9781134688685

10.4324/9781315882857.ch15

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Abstract

Competition has been both God and devil in Western civilization. It has promised and provided wealth and economic progress; it has also altered the distribution of wealth, undermined communities and challenged moral codes.

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