US antitrust law and the practice of marketing

Authored by: Ross D. Petty

The Routledge Companion to Marketing History

Print publication date:  January  2016
Online publication date:  January  2016

Print ISBN: 9780415714181
eBook ISBN: 9781315882857
Adobe ISBN: 9781134688685

10.4324/9781315882857.ch14

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Abstract

If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience.

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