A history of advertising and sales promotion

Authored by: Fred K. Beard

The Routledge Companion to Marketing History

Print publication date:  January  2016
Online publication date:  January  2016

Print ISBN: 9780415714181
eBook ISBN: 9781315882857
Adobe ISBN: 9781134688685

10.4324/9781315882857.ch11

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Abstract

Advertising may have more than its share of historical works. Histories date to the nineteenth century (Sampson, 1874), and general historical texts were written in the 1920s, 1950s, 1980s, 1990s and 2000s. The 1980s and 1990s were especially productive decades for advertising historians.

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