A post-socialist/communist perspective

From foreign-imposed to home-grown transitional public relations

Authored by: Ryszard Ławniczak

The Routledge Handbook of Critical Public Relations

Print publication date:  August  2015
Online publication date:  August  2015

Print ISBN: 9780415727334
eBook ISBN: 9781315852492
Adobe ISBN: 9781317918868

10.4324/9781315852492.ch17

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Abstract

This chapter suggests how recent developments in international public relations research extend critical theory on post-socialist/communist countries. It also aims to fill a gap in the critical public relations body of scholarship in relation to the specificity of the political and socio-economic environment of post-socialist/communist nations. It also adds to the literature on econo-centric public relations in arguing that public relations strategies and instruments were and are used to promote, and, sometimes, to impose, political and socio-economic models of the market economy with the help of foreign-imposed public relations. As a result, in the first years of transition, most of the European transition countries and Russia adopted a kind of Anglo-Saxon model based on prescriptions of the Washington Consensus. On the other hand, it considers how Viktor Orbán, the prime minister of Hungary, is trying to change this model of development with what this chapter calls home-grown transitional public relations.

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