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The Routledge Companion to Consumer Behavior Analysis

Edited by: Gordon R. Foxall

Print publication date:  September  2015
Online publication date:  August  2015

Print ISBN: 9780415729925
eBook ISBN: 9781315850696
Adobe ISBN: 9781317913467

10.4324/9781315850696
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Book description

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.

This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice.

This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Table of contents

Prelims Download PDF
Chapter  1:  Consumer behavior analysis comes of age Download PDF
Chapter  2:  Experimental analyses of consumer choices Download PDF
Chapter  3:  Behavior analysis of in-store consumer behavior Download PDF
Chapter  4:  Behavior analysis of online consumer behavior Download PDF
Chapter  5:  Equivalence classes and preferences in consumer choice Download PDF
Chapter  6:  Experimental analyses of choice and matching Download PDF
Chapter  7:  Consumer store choice Download PDF
Chapter  8:  Dimensions of demand elasticity Download PDF
Chapter  9:  Essential value in the Behavioral Perspective Model Download PDF
Chapter  10:  Triple jeopardy in a behavioral perspective Download PDF
Chapter  11:  Consumer purchase and brand performance Download PDF
Chapter  12:  What do consumers maximize? Download PDF
Chapter  13:  The Behavioral Perspective Model in the Latin-American context Download PDF
Chapter  14:  Gambling behavior Download PDF
Chapter  15:  When loss rewards Download PDF
Chapter  16:  A functional analysis of corruption from a behavioral-economic perspective Download PDF
Chapter  17:  From consumer response to corporate response Download PDF
Chapter  18:  Motivating operations and consumer choice Download PDF
Chapter  19:  Consumers as inforagers Download PDF
Chapter  20:  Decision-“making” or how decisions emerge in a cyclic automatic process, parsimoniously modulated by reason Download PDF
Chapter  21:  Consumer behavior analysis Download PDF
Chapter  22:  Ethnographical interpretation of consumer behavior Download PDF
Chapter  23:  Collective intentionality and symbolic reinforcement Download PDF
Chapter  24:  Consumer confusion Download PDF
Chapter  25:  Consumer heterophenomenology Download PDF
Index Download PDF
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