A politics and public policy approach

Authored by: David Bach

The Routledge Companion to Non-Market Strategy

Print publication date:  April  2015
Online publication date:  April  2015

Print ISBN: 9780415712316
eBook ISBN: 9781315819389
Adobe ISBN: 9781317819714

10.4324/9781315819389.ch5

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Abstract

Through the title of perhaps his most influential book, Harold Lasswell (1936) famously defined politics as “who gets what, when, how.” In an increasingly global world in which markets and free enterprise have largely prevailed over their twentieth-century rivals, and where so much wealth, power, and influence is concentrated in private hands, anybody taking Lasswell’s elegant definition seriously should immediately recognize that business is inherently political. When Walmart considers where to open its next store, Nestlé chooses a supplier, and Apple weighs an exclusive deal with a telecom provider, these firms’ managers take political decisions, whether they are conscious of it or not.

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