Hospitality from Web 1.0 to Web 3.0

Authored by: Konstantinos (Denis) Kondopoulos

The Routledge Handbook of Hospitality Management

Print publication date:  March  2014
Online publication date:  March  2014

Print ISBN: 9780415671774
eBook ISBN: 9781315814353
Adobe ISBN: 9781317804246


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Tourism and hospitality are often seen as powerful socio-economic forces with an important role to play within local economies as well as globally. For instance, hospitality is the UK's fifth largest industry, directly employing more than 2.4 million people and contributing over £34bn in gross tax revenues (BHA, 2010), while in countries like Greece, tourism, travel and hospitality accounts for over 15 percent of the country's Gross Domestic Product (GDP) and keeps approximately 10 percent of the population in employment, directly or indirectly (WTTC, 2006). With technology and the internet becoming increasingly part of business and daily life over the last two decades, it is only to be expected that the web has evolved to become an integral part of modern hospitality and tourism. Technology, and the web in particular, has not only been facilitating hospitality's evolution and its development as an industry but also functioned as a contributing factor to the definition of its future. In this chapter we will be exploring the evolution of the web in hospitality, from its early stages as a one-way communication medium to its becoming a social communication platform (Hendler, 2009), known as Web 2.0, to the emerging personalized semantic experience of the so-called Web 3.0, with all the issues and opportunities it comes with.

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