Consumption experiences and hospitality and tourism marketing

Authored by: Andrew Walls

The Routledge Handbook of Hospitality Management

Print publication date:  March  2014
Online publication date:  March  2014

Print ISBN: 9780415671774
eBook ISBN: 9781315814353
Adobe ISBN: 9781317804246


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The purpose of this chapter is to examine consumption experiences and the role they play in hospitality and tourism marketing. A proper understanding of consumption experience and hospitality marketing is needed to develop and project the right message to the consumer. As a result of this relationship, it is argued that the role of hospitality and tourism organizations is not only the development and promotion of the hospitality product but the manufacture of imagery of hospitality experiences, including the indigenous physical and cultural environment and human interactions with hospitality and tourism hosts and fellow tourists.

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