Priming

Memory, Media, and Minorities

Authored by: Francesca R. Dillman Carpentier

The Routledge Companion to Media and Race

Print publication date:  December  2016
Online publication date:  November  2016

Print ISBN: 9781138020726
eBook ISBN: 9781315778228
Adobe ISBN: 9781317695837

10.4324/9781315778228.ch5

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Abstract

Much of what we understand about media priming is based on how we believe memory is structured (Roskos-Ewoldsen, Roskos-Ewoldsen, and Dillman Carpentier 2008; see Roskos-Ewoldsen, Klinger, and Roskos-Ewoldsen 2007 for a meta-analysis of media priming). Memory can be thought of as being episodic or semantic (Tulving 1972). Whereas episodic memory is tied to episodes, or experiences, that we live and remember, semantic memory consists of all the concepts, or otherwise general information, that are not expressly tied to a particular experience yet are still stored in our memory.

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