Mobilizing discontent: social media and networked activism since the Great East Japan Earthquake

Authored by: Love Kindstrand , Keiko Nishimura , David H. Slater

Routledge Handbook of New Media in Asia

Print publication date:  November  2015
Online publication date:  November  2015

Print ISBN: 9781138026001
eBook ISBN: 9781315774626
Adobe ISBN: 9781317684985

10.4324/9781315774626.ch5

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Abstract

The ways in which social media becomes recognized, legitimated and used as an effective tool of political activity—that is, framing issues, mobilizing members, logistical organizing of offline events and the subsequent re-representation of these events to a wider audience—depends upon a number of contingent factors. These factors differ quite widely with respect to time and place, media environment and social structure, cultural expectations and political context. In many cases, Japan included, social media is primarily used as a casual tool of social networking, a way for friends and families to stay in touch, a way for people to keep up with news and the flow of popular culture.

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