Globalization of the privatized self-image: the reaction video and its attention economy on YouTube

Authored by: Yeran Kim

Routledge Handbook of New Media in Asia

Print publication date:  November  2015
Online publication date:  November  2015

Print ISBN: 9781138026001
eBook ISBN: 9781315774626
Adobe ISBN: 9781317684985

10.4324/9781315774626.ch29

 Download Chapter

 

Abstract

Globalization has shifted the ways in which people experience privatized self-images through media. YouTube, as its slogan of “Broadcast yourself” demonstrates, has become one of the most conspicuous platforms on which young people mutually produce, consume, and circulate their privatized self-images (Light et al. 2012). The present study focuses on “reaction videos” on You-Tube. Reaction videos are a vernacular form of visual production where people use a webcam to record themselves while watching certain media content (Kim and Gang 2012; Ramstad 2012). The name “reaction video” refers to the portion of the video where the producer reacts to the content being watched.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.