TV or not TV? Re-imagining screen content in China

Authored by: Michael Keane , Elaine Jing Zhao

Routledge Handbook of New Media in Asia

Print publication date:  November  2015
Online publication date:  November  2015

Print ISBN: 9781138026001
eBook ISBN: 9781315774626
Adobe ISBN: 9781317684985


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In the People’s Republic of China television is a dynamic industry, growing ever more profitable by the day. With a potential viewing population of “over two billion eyes” (Zhu 2013), it would seem that the medium has no obvious limits to growth. Yet fewer people are watching television in the traditional living room mode. Moreover, audiences are less inclined to watch television during prime time.

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