Seeking to build graphic theory from graphic design research

Authored by: Robert Harland

The Routledge Companion to Design Research

Print publication date:  October  2014
Online publication date:  October  2014

Print ISBN: 9780415706070
eBook ISBN: 9781315758466
Adobe ISBN: 9781317636250

10.4324/9781315758466.ch7

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Abstract

Graphic design is a popular subject in art and design higher education, yet it does not have a research culture of its own. Other disciplinary perspectives provide an extended context for graphic design to borrow from but these seldom acknowledge the investigational craft skills associated with conceiving, planning and making graphic objects. They often apply a distant different disciplinary perspective that adds complexity and confusion in language use. For example, semioticians use of the words ‘sign’ and ‘image’ in critical theory and cultural studies is ambiguous. Where there might be close graphic synergies with geography, mathematics and engineering, these are overlooked.

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