The visual thinking method

Tools and approaches for rapidly decoding design research data

Authored by: Simon Bolton

The Routledge Companion to Design Research

Print publication date:  October  2014
Online publication date:  October  2014

Print ISBN: 9780415706070
eBook ISBN: 9781315758466
Adobe ISBN: 9781317636250


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The ability to decode and translate design research issues into useable ideas is of growing significance within design-driven innovation practices (Verganti, 2009); and the need to identify unmet needs, hidden innovation opportunities (Miles and Green, 2008) and translate them into breakthrough ideas has become of increasing value to many organisations (Ulrich, 2011). Within this context, the role of design thinking in achieving these objectives is therefore becoming ever more significant (Brown, 2009; Lockwood, 2010).

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