Abstract

The ability to decode and translate design research issues into useable ideas is of growing significance within design-driven innovation practices (Verganti, 2009); and the need to identify unmet needs, hidden innovation opportunities (Miles and Green, 2008) and translate them into breakthrough ideas has become of increasing value to many organisations (Ulrich, 2011). Within this context, the role of design thinking in achieving these objectives is therefore becoming ever more significant (Brown, 2009; Lockwood, 2010).