Chinese international broadcasting, public diplomacy and soft power

Authored by: Gary D. Rawnsley

Routledge Handbook of Chinese Media

Print publication date:  May  2015
Online publication date:  April  2015

Print ISBN: 9780415520775
eBook ISBN: 9781315758350
Adobe ISBN: 9781317635925

10.4324/9781315758350.ch28

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Abstract

For one of the few times in its history, this famously inward-looking nation is vulnerable to how it is seen abroad. How China is perceived by other nations – and the underlying reality that perception reflects – will determine the future of Chinese development and reform.

(Ramo 2007: 9)

It has become an urgent strategic task for us to make our communication capability match our international status. Nowadays, nations which have more advanced skills and better capability in communications will be more influential in the world and can spread their values further.

–Liu Yunshan, Director of the Propaganda Department of the Chinese Communist Party (quoted in Scotten and Hachten 2010: 113)

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