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The Routledge Handbook of Hotel Chain Management

Edited by: Maya Ivanova , Stanislav Ivanov , Vincent P. Magnini

Print publication date:  June  2016
Online publication date:  May  2016

Print ISBN: 9781138805057
eBook ISBN: 9781315752532
Adobe ISBN: 9781317618447

10.4324/9781315752532
 Cite  Marc Record

Book description

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.

This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study.

This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.

Table of contents

Prelims Download PDF
Chapter  1:  Introduction Download PDF
Chapter  2:  Nature and definition of hotel chain Download PDF
Chapter  3:  Economic and marketing fundamentals of hotel chains Download PDF
Chapter  4:  Historical evolution of hotel chains Download PDF
Chapter  5:  Geographical distribution of hotel chains Download PDF
Chapter  6:  The strategic environment of hotel chains Download PDF
Chapter  7:  Hotel chains’ conceptual models Download PDF
Chapter  8:  Economic impacts of hotel chains on host destination Download PDF
Chapter  9:  Socio-cultural impacts of hotel chains Download PDF
Chapter  10:  The decision to internationalise Download PDF
Chapter  11:  The choice of a destination to enter Download PDF
Chapter  12:  Entry modes: ownership (equity modes) Download PDF
Chapter  13:  Entry modes: franchise Download PDF
Chapter  14:  Entry modes: management contract Download PDF
Chapter  15:  Entry modes: marketing consortium Download PDF
Chapter  16:  Entry modes: lease contract Download PDF
Chapter  17:  The choice of an entry mode by hotel chains Download PDF
Chapter  18:  Selecting a partner hotel by the chain Download PDF
Chapter  19:  Brand management of hotel chains Download PDF
Chapter  20:  An international hotel company’s employment brand Download PDF
Chapter  21:  Managing customer experiences in hotel chains Download PDF
Chapter  22:  Distribution channel management in hotel chains Download PDF
Chapter  23:  Pricing and revenue management in hotel chains Download PDF
Chapter  24:  Integrated marketing communications of hotel chains Download PDF
Chapter  25:  Managing customer relationships in hotel chains: a comparison between guest and manager perceptions Download PDF
Chapter  26:  Fostering service quality in hotel chains through a focus on employee development and performance Download PDF
Chapter  27:  Intercultural human resource management in hotel chains Download PDF
Chapter  28:  Information systems management in hotel chains Download PDF
Chapter  29:  Financial management, control and reporting in hotel chains Download PDF
Chapter  30:  Legal aspects of hotel chain management and operations Download PDF
Chapter  31:  A productivity analysis of a chain of hotels Download PDF
Chapter  32:  Competitiveness and performance of chain hotels Download PDF
Chapter  33:  Independent or flagged? The decision to affiliate to a chain Download PDF
Chapter  34:  The choice of type of affiliation to a chain by the individual hotel Download PDF
Chapter  35:  Selecting a partner chain by the hotel Download PDF
Chapter  36:  Managing the affiliation process Download PDF
Chapter  37:  Hotel affiliation evaluation: remaining, leaving, or rebranding? Download PDF
Chapter  38:  Environmental awareness and practices among hotel chains Download PDF
Chapter  39:  Hotel chains and higher education institutions Download PDF
Chapter  40:  Hotel chains, globalisation, and politics Download PDF
Chapter  41:  Generations BB, X, Y, Z, α – the changing consumer in the hospitality industry Download PDF
Chapter  42:  The changing employee across hotel chains – a generational approach Download PDF
Chapter  43:  The new technologies tsunami in the hotel industry Download PDF
Chapter  44:  Big Data analytics for the lodging industry Download PDF
Chapter  45:  Brand extension: from a restaurant chain to a hotel chain Download PDF
Chapter  46:  Bleisure: business and leisure equilibrium in contemporary hotel chains Download PDF
Chapter  47:  Building an integrated marketing communications mindset for hotel managers Download PDF
Index Download PDF
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