Marketing

Authored by: Richard Hill-Whittall

The Indie Game Developer Handbook

Print publication date:  February  2015
Online publication date:  February  2015

Print ISBN: 9781138828421
eBook ISBN: 9781315738413
Adobe ISBN:

10.4324/9781315738413-6

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Abstract

The games industry is a fantastically creative place to be, but for every game you create, make sure you have an audience or a community of fans in mind from the very beginning. Try not to get swept away by creating a passion project and forgetting to factor in your market.

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