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Routledge International Handbook of Consumer Psychology

Edited by: Cathrine V. Jansson-Boyd , Magdalena J. Zawisza

Print publication date:  November  2016
Online publication date:  November  2016

Print ISBN: 9781138846494
eBook ISBN: 9781315727448
Adobe ISBN: 9781317539940

 Cite  Marc Record

Book description

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

The book is divided into seven sections, offering a truly comprehensive reference work that covers:

  • The historical foundations of the discipline and the rise of globalization
  • The role of cognition and multisensory perception in consumers’ judgements
  • The social self, identity and well-being, including their relation to advertising
  • Social and cultural influences on consumption, including politics and religion
  • Decision making, attitudes and behaviorally based research
  • Sustainable consumption and the role of branding
  • The particularities of online settings in framing and affecting behavior

The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Table of contents

Prelims Download PDF
Chapter  1:  The history of consumer psychology Download PDF
Chapter  2:  Cross-cultural consumption Download PDF
Chapter  3:  Globalization, branding and multicultural consumer behaviour Download PDF
Chapter  4:  Visual attention in consumer settings Download PDF
Chapter  5:  Perception and consumption Download PDF
Chapter  6:  The role of procedural knowledge in consumer judgement and decision making Download PDF
Chapter  7:  Unconscious cognition effects in consumer research Download PDF
Chapter  8:  Capturing the consumer’s unconscious Download PDF
Chapter  9:  The self in consumption Download PDF
Chapter  10:  Revisiting self-congruity theory in consumer behaviour Download PDF
Chapter  11:  Social comparison processes in advertisement Download PDF
Chapter  12:  Applying universal dimensions of social perception to consumer context Download PDF
Chapter  13:  Does size matter? Download PDF
Chapter  14:  The psychology of healthy eating Download PDF
Chapter  15:  Political marketing Download PDF
Chapter  16:  Religion and consumer behaviour Download PDF
Chapter  17:  The psychological consequences of money for economic and social relationships Download PDF
Chapter  18:  Young children as consumers Download PDF
Chapter  19:  Framing effects in consumer judgement and decision making Download PDF
Chapter  20:  Enhancing consumer behaviour with implementation intentions Download PDF
Chapter  21:  The elaboration likelihood model Download PDF
Chapter  22:  Transactions as tradeoffs between costs and benefits Download PDF
Chapter  23:  Naïve theories about marketing and consumption in consumer inference Download PDF
Chapter  24:  What makes tomorrow’s gain worth today’s pain? Download PDF
Chapter  25:  Sex drive and consumer decision making Download PDF
Chapter  26:  Ageing and consumer behaviour Download PDF
Chapter  27:  Sustainability and consumer psychology Download PDF
Chapter  28:  Moving towards sustainable consumption Download PDF
Chapter  29:  The psychology of branding Download PDF
Chapter  30:  Aesthetics Download PDF
Chapter  31:  Anthropomorphism Download PDF
Chapter  32:  Novel phenomena, evolving frameworks Download PDF
Chapter  33:  Representations of race, gender and sexual orientation in gaming content Download PDF
Chapter  34:  Personality-customized advertising in the digital environment Download PDF
Author_Index Download PDF
Subject_Index Download PDF
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