New Latin American stardom

Authored by: Dolores Tierney , Victoria Ruétalo , Roberto Carlos Ortiz

The Routledge Companion to Latin American Cinema

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138855267
eBook ISBN: 9781315720449
Adobe ISBN:

10.4324/9781315720449.ch11

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Abstract

The Latin American star system, like that in other regions, has emulated the Hollywood model in large measure because of its power to mobilize moviegoing audiences. Various contributors to this collection have underscored particular ways in which regional film cultures have borrowed certain of Hollywood’s strategies to promote local star culture. Maite Conde’s discussion of fan magazines in Brazil in the 1920s (see Chapter 5), for instance, provides an early example of the ways the Hollywood star paradigm self-consciously served local interests in shaping a Brazilian national audience. Similarly, in Chapter 20, Alejandro Kelly Hopfenblatt’s focus on photography in star construction and the commercial promotion of particular stars helps us better appreciate the rich visual influence of cinema in shaping popular tastes and commodity culture in the region.

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