Looking Good

Aesthetics, multimodality and literacy studies

Authored by: Theo van Leeuwen

The Routledge Handbook of Literacy Studies

Print publication date:  May  2015
Online publication date:  May  2015

Print ISBN: 9780415816243
eBook ISBN: 9781315717647
Adobe ISBN: 9781317510611

10.4324/9781315717647.ch28

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Abstract

Today, writing must do more than inform, more than communicate, it must also ‘look good’. New technologies provide templates for invitations, invoices, company brochures, course assignments and many other genres that all focus on presentation, on visual style, on the use of illustrations, diagrams, layout, colour and typography, rather than on content.

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