“Trust Me, I Am Authentic!”Authenticity Illusions in Social Media Politics

Authored by: Gunn Enli

The Routledge Companion to Social Media and Politics

Print publication date:  December  2015
Online publication date:  December  2015

Print ISBN: 9781138860766
eBook ISBN: 9781315716299
Adobe ISBN: 9781317506560


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The most crucial element of a politician’s image building is the construction of trust; in a media-centred democracy, nothing is more important for a politician than being regarded as authentic, genuine, and real. If a politician is considered trustworthy, voters might disagree on certain political issues, but they will believe that he or she is guided by an integrity and a personal motivation that ensures a degree of reason; and, conversely, if a politician is considered untrustworthy and fake, it does not matter much if the voters agree with him or her in certain political matters.

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