Abstract

This chapter analyses the use of Twitter in the Danish election campaign for the European Parliament 2014. It is among the first attempts to analyse political use of Twitter in Denmark, as well as among the first studies of nationally based social media communication in a wider context of a transnational political event, the European Parliament (EP) election of 2014. How and to what extent is the EP election discussed on Twitter among Danish parliament candidates, voters, and other actors? Who are the dominant actors and which discussion patterns and networks are established? Employing descriptive measures and network analysis of the conversation structure, we identify central actors to the Danish portion of this election, leading us to a qualitative analysis of the dialogue and content characterising the debate surrounding two important, yet different, candidates.