Comparing Facebook and Twitter during the 2013 General Election in Italy

Authored by: Luca Rossi , Mario Orefice

The Routledge Companion to Social Media and Politics

Print publication date:  December  2015
Online publication date:  December  2015

Print ISBN: 9781138860766
eBook ISBN: 9781315716299
Adobe ISBN: 9781317506560


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The 2013 Italian general election has been labelled by many media and communication scholars as the “the first Twitter Italian general election” (Vaccari & Valeriani 2013: 1026). In this chapter we describe the 2013 electoral campaign from a social media perspective, comparing the use of Facebook and Twitter during months leading to the election. In so doing, we will show how different social media present different perspectives when it comes to political communication and how these perspectives can be fully be understood only if social media are framed within a continuum together with traditional mass media.

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