Social Media Use in the German Election Campaign 2013

Authored by: Christian Nuernbergk , Jennifer Wladarsch , Julia Neubarth , Christoph Neuberger

The Routledge Companion to Social Media and Politics

Print publication date:  December  2015
Online publication date:  December  2015

Print ISBN: 9781138860766
eBook ISBN: 9781315716299
Adobe ISBN: 9781317506560

10.4324/9781315716299.ch30

 Download Chapter

 

Abstract

Concerning election campaigning research, Germany can be considered as a special case for several reasons: first, Germans are rather reluctant to use social media and generally less interested in news-related participation as well as political campaigning online (Hasebrink and Hölig 2013; Bernhard, Dohle, and Vowe 2014). Second, Germans are generally cautious to embrace new and individualised news services broadly. Germany’s media system reflects the country’s federal structure: a comparably strong regional press market, several regional public broadcasters, regional and national commercial operators, and national press titles shape the media landscape. Traditional mass media have also taken the lead online: Germans seem to be rather loyal to established news sources. Third, Germany’s political system is described as a ‘party-driven democracy’ (Esser and Hemmer 2008) with a fairly stable set of influential parties.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.