Abstract

The recent general elections in Israel, held on 17 March 2015, were won by the right. When examining empirically the content created by politicians on social media, it was clear that right-wing politicians exhibited higher levels of activity in terms of the number of posts, likes, and shares. However, users who were supporters of the centre or left-wing parties would subsequently complain that they had been certain of a centre-left victory, as indicated by their Facebook feeds. It was full of posts, videos, and images attacking the incumbent right-wing Prime Minister Benjamin Netanyahu, who eventually won, and supporting the idea of replacing the government.