Not Just a Face(book) in the Crowd

Candidates’ Use of Facebook during the Danish 2011 Parliamentary Election Campaign

Authored by: Morten Skovsgaard , Arjen van Dalen

The Routledge Companion to Social Media and Politics

Print publication date:  December  2015
Online publication date:  December  2015

Print ISBN: 9781138860766
eBook ISBN: 9781315716299
Adobe ISBN: 9781317506560


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Great expectations surfaced in the build up to the 2011 Danish parliamentary election campaign, with blunt predictions such as: “We will experience a digital revolution in the election campaign” (Lotte Hansen, PR consultant and former spin doctor, in Andreassen, 2011, para. 1). These predictions were expressed following a phase of fast adaption to the digital age. The Internet penetration and Facebook usage in Denmark was among the highest in the world (Internet World Stats, 2012; Socialbakers, 2012).

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