Advertising Disability and the Diversity Directive

Authored by: Josh Loebner

The Routledge Companion to Disability and Media

Print publication date:  November  2019
Online publication date:  October  2019

Print ISBN: 9781138884588
eBook ISBN: 9781315716008
Adobe ISBN:


 Download Chapter



Inclusion of people with disabilities in advertising and the surrounding discussion and discourse has, until recently, predominantly been marginalized and minimal at best, however, it is now on the rise. Important questions and topics are addressed while sharing insights for academicians, students and advertisers centering on prior, current and future portrayal of people with disabilities in advertising. Subjects covered include the connection of inspiration porn to the advertising industry, shifts in recognition of people with disabilities as a relevant minority, dispelling myths that potentially hamper advertisers from being inclusive and ways to bring disability inclusion into creative conversations and campaigns.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.