Abstract

Inclusion of people with disabilities in advertising and the surrounding discussion and discourse has, until recently, predominantly been marginalized and minimal at best, however, it is now on the rise. Important questions and topics are addressed while sharing insights for academicians, students and advertisers centering on prior, current and future portrayal of people with disabilities in advertising. Subjects covered include the connection of inspiration porn to the advertising industry, shifts in recognition of people with disabilities as a relevant minority, dispelling myths that potentially hamper advertisers from being inclusive and ways to bring disability inclusion into creative conversations and campaigns.